LinkedIn is also becoming more and more popular in European countries, with user numbers growing steadily. Worldwide, the network has over 800 million members, and in German-speaking countries we are talking about over 17 million active users.
With this impressive growth and the acquisition of the platform by Microsoft at the end of 2016, LinkedIn has managed to become THE relevant source for people's business information. In concrete terms, this means that when a LinkedIn profile is entered in Google or Bing & Co. search, it ranks extremely high and is definitely displayed on the first places of the Search Engine Result Page (SERP). In the rapidly networking international business culture, it has also become standard practice to Google an unknown business contact at the latest before the first online meeting. This is why a meaningful and, above all, perfectly positioned LinkedIn profile is an absolute must-have for professional decision-makers in marketing and sales.