Hannes Mueller
Consultant for Creative Strategies & Concepts, Basel CH
Perpetual Beta seit bald 40 Jahren in der Werbe- und Kommunikationsbranche, bis auf eine kurze Pause immer als Unternehmer. Vom Bleisetzer zum AD zum Texter zum Strategen, Berater, Coach und Mentor für Marken und Unternehmen. Seit Jahren überzeugt, dass durch Kollaboration statt Dienstleistung, Talent statt Job Description, Diversifikation statt Spezialistentum, Kreativität zur Problemlösung statt Kreativität zum Selbstzweck effektivere und nachhaltigere Lösungen entstehen – für Unternehmen, für unsere Gesellschaft und für uns alle.
Chatbot Interview
your morning medium?
A tasty cup of tea. Because all mainstream news ruins the day before it has even started.
which MarTech was/is groundbreaking for you?
None. Like the quill replaced the chisel, it is just another technology that is currently in use but will be outdated already tomorrow.
your biggest PAIN pitch and what you learned from it?
There is no biggest or lowest pain regarding a pitch. The pitch is the pain itself. And those who expose themselves to it are the ones to blame.
what would you like to automate and what would you never automate?
Any type of work that is repetitive. Such tasks are an affront to the capabilities of a human brain.
do you prefer group or family business?
Family business. Their horizon is not limited to quarter-to-quarter and shareholder value; they believe in long-term thinking, which makes them both responsible and reliable for all stakeholders.
which event is more important for your company: company party or future workshop?
There is no this or that. Each day with the team needs to be a company party and a future workshop at the same time.
how do you make room for the further development of your corporate strategy in your daily operations?
An organisation must be designed in a way that the day-to-day business and the further development of the corporate strategy are one and the same.
your dinner tip in Lenzerheide?
Crest’ota. A dinner with a bunch of friends from Imagepartners in this mountain restaurant is very hard to top.
at the top of your dream travel bucket list is...
Position 1 to N is taken by my home mountain in the Swiss mountains.
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