ENJOYMENT

DANNEMANN

This cigarillo producer has placed its “youthful” Al Capone brand in our brand-courageous hands. In its strictly regulated market, what counts is the art of digitally extending analog campaigns. Which is exactly what we’re doing with the Catch, Connect and Community strategy. With a special brand community―the Al Capone Party Connection―and lots of gadgets and incentives to stimulate a brand dialog with the target group.